Why Responsive Logos?
You’ve probably heard the buzz word “responsive” a lot. The term was originally coined to describe how a website adapts or “responds” to different screen sizes. When there was no internet companies didn’t seem to care about label adaptability. They simply made and placed the label on packages and boxes and used them on TV […]
How Hackers are Exploiting COVID-19
What a year 2020 has turned out to be! Viruses are everywhere, even on the web. With the advent of COVID-19 people had more time on their hands and so did the hackers, and that is bad news for you as a website owner. How many websites are hacked every day? On average 30 000 […]
The Complexity of Color
Color is a big topic in graphic design, often one that causes confusion and frustration for customers, who understandably think it should be simple. You want a green apple in your logo. So make it look like apple green. Unfortunately, it’s not that easy… If you total it up, I have probably spent a few […]
Top 5 Benefits to Corporate Gifts
Promotional gifts have become more and more popular in the last couple decades. Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers? […]
Why should a logo cost more than your lunch?
1. A logo is the very first impression people get of your company – Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional… 2. A logo needs longevity Once a […]
How to get the best out of your designer
Designers are not mere tools After working as a freelance graphic designer for some time, I come to understand that a number of clients don’t know how to get the most out of their designers. For instance, when giving feedback, just voice your impression, like how that blue color makes you feel, and that you […]
What you need to know about QR codes
What is a QR code? A QR Code is a two-dimensional barcode consisting of a black and white pixel pattern which allows us to encode up to a few hundred characters. Today’s smartphones and tablets are able to recognize and decode them exceptionally fast – hence QR stands for Quick Response. What makes QR Codes […]
Social Media Management
Social media has become one of the leading forms of marketing and brand communication in the last few years and it has become imperative to be a part of it. We must use this communications medium to help your brand and business stay top of mind with regular clients, people who liked or are following […]
