Designers are not mere tools
After working as a freelance graphic designer for some time, I come to understand that a number of clients don’t know how to get the most out of their designers. For instance, when giving feedback, just voice your impression, like how that blue color makes you feel, and that you want a more feminine color. Tell your designer that you want a color that will attract female customers, but don’t say you want pink. Unless you have more years of training in graphic design than your designer, don’t tell him or her exactly what to do. Your designer who is packed with years of education, training and experience will know how to solve the problem based on your impression. Trust your designer more and you’ll be amazed with what he or she can come up with.
Fact is, designers don’t only know how to use graphics software, they know all the principles and elements of good design. If you don’t take advantage of that, you are throwing your money away.
Designers want you to stick around
Once you have received a final project, don’t simply disappear. Just because you have what you want, doesn’t mean you know how to use it. Let the designer help you apply the designs they created. No matter how brilliant the outcome, it will reflect poorly upon our service if you disappear and you pay someone else to apply or edit the design. It also just makes good business sense to stick around after completing a job and building a re-pore with your designer. This will give you consistency in your Corporate Identity and additional design projects.
Less is More. Respect white space.
Uneducated clients tend to cram as much information as possible in a design. They are afraid that the lack of information would drive away customers, but in fact, what they really need is a design that stands out. Once the customer is interested, he or she would go to the company’s website to get more information. The era of passive consumer is long gone.
So why do you have to respect white space? There are numerous benefits, but in general, white space helps attract attention and creates elegant, sophisticated designs. Here are some very good articles in case you want to learn more about white space:
White space in web design
How white space improves readability
Why white space is good in graphic design
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