Promotional gifts have become more and more popular in the last couple decades.
Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers?
Raise brand awareness
Brand awareness is all about building associations. A gift helps potential customers to associate your brand with something positive, whether it’s something useful or just an attractive decoration. It makes a solid impression in your prospect’s mind, which also makes your brand easier to remember.
In a 2003 study of trade show attendees, for example, 62.6% of attendees said they had received a promotional product, and 71.6% of those responders remembered the name of the company that gave it to them.
Improve image and perception
A promotional gift helps to enhance a prospect’s opinion of you and your company. People who had received a promotional product were more likely to have a positive perception of the company.
ven outside of the business world, a gift is an iconic symbol of goodwill. It only makes sense that corporate gifts would increase customer goodwill and improve the overall attitude of prospects.
Mass outreach at a low cost.
With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!
Build B2B relationships
Much like average people, companies are very likely to take notice of free business gifts. If the promotional product you give to a business is something that’s frequently used in an office environment, it’s bound to serve as a reminder of your company’s goodwill.
Thus, when forming and maintaining partnerships with distributors, vendors or other organizations, a gift can go a long way.
Maintain customer loyalty
Studies suggests that when you give customers business gifts, they’re more likely to reorder faster and more often.
Giving someone a promotional product helps to encourage repeat business; it’s a great way to remind them that their patronage is important to you.
Promotional gifts are a cost-effective and dependable way to give your company advantages in the business world. No matter what industry you’re in, it’s a good idea to incorporate a business gift into your marketing strategy.